Campaigns
Explore a selection of campaigns that showcases my approach to content creation, audience engagement and brand strategy. Every campaign begins with understanding people.
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Mac Cosmetics
Dive into the consumer insights and social media campaign for the everlasting MAC Cosmetics.
Dive into the consumer insights and social media campaign for the everlasting MAC Cosmetics.
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Fenty Beauty
Led a three month research initiative, conducting original fieldwork and a comprehensive brand audit that transformed real consumer insights into actionable marketing recommendations for Fenty Beauty.
Led a three month research initiative, conducting original fieldwork and a comprehensive brand audit that transformed real consumer insights into actionable marketing recommendations for Fenty Beauty.
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Platinum Opulence
Take a look into the social media content I curated for the cosmetic company Platinum Opulence.
Take a look into the social media content I curated for the cosmetic company Platinum Opulence.
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Atlanta Symphony Orchestra
Explore the content growth strategy designed for Atlanta Symphony Orchestra. 3 months of research and meeting with stakeholders.
Explore the content growth strategy designed for Atlanta Symphony Orchestra. 3 months of research and meeting with stakeholders.
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LeapFrog
Dig into the Digital Marketing strategy to drive engagement and generate sales. 6 months of research strategy and meeting with stakeholders.
Dig into the Digital Marketing strategy to drive engagement and generate sales. 6 months of research strategy and meeting with stakeholders.
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Chattahooche Nature Center
Developed a strategic marketing plan for the Chattahoochee Nature Center by conducting primary audience research, evaluating brand perception, and creating recommendations to strengthen community engagement and long-term brand growth.
Developed a strategic marketing plan for the Chattahoochee Nature Center by conducting primary audience research, evaluating brand perception, and creating recommendations to strengthen community engagement and long-term brand growth.
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Gin & Juice by Dr.Dre
Collaborated with industry leader Liz Pucci, Director of Gin & Juice by Dre and Snoop, during a rapid innovation sprint focused on developing a new ready-to-drink (RTD) mocktail concept.
Collaborated with industry leader Liz Pucci, Director of Gin & Juice by Dre and Snoop, during a rapid innovation sprint focused on developing a new ready-to-drink (RTD) mocktail concept.
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Free Bird Water
Collaborated with marketing leader Jim Richards, CEO of MarketShare Group, to help Free Bird Water build brand awareness, drive product trial, and increase consumer purchase through a memorable brand activation
Collaborated with marketing leader Jim Richards, CEO of MarketShare Group, to help Free Bird Water build brand awareness, drive product trial, and increase consumer purchase through a memorable brand activation
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Lemme by Kourtney Kardashian
Analyzed an influencer-driven brand launch to evaluate how creator partnerships impact brand equity, consumer perception, and market positioning.
Analyzed an influencer-driven brand launch to evaluate how creator partnerships impact brand equity, consumer perception, and market positioning.
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Bond No 9
Explores how generative AI can be leveraged to develop a luxury marketing campaign for Bond No. 9. I created a campaign designed to strengthen brand storytelling and engage a premium audience with the use of consumer research, content development and AI-assisted creativity.
Explores how generative AI can be leveraged to develop a luxury marketing campaign for Bond No. 9. I created a campaign designed to strengthen brand storytelling and engage a premium audience with the use of consumer research, content development and AI-assisted creativity.
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What to expect from me
When you work with me, you get the best of both worlds. I bring personality to your brand and emotion to your audience. I understand what makes people pay attention, what makes them feel something, and what makes them connect to a brand on a deeper level. I don’t create content just to fill space—I create it to mean something. I look at how people think, what they respond to, and what actually moves them, then turn that into content that feels real and intentional. The goal isn’t just visibility. It’s connection, recognition, and impact that lasts beyond the scroll.
Common Questions
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Great Question! I have 3 degrees. A Masters of Science in Marketing from Georgia State. A Bachelors of Science in Psychology from the University of Georgia. A Bachelors of Business Administration in Business Analytics from the University of Georgia.
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I am located in Atlanta, Ga but I am very open to relocation
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Absolutely! I have 4 certificates. · How to Use Hootsuite Certificate Talkwalker Hootsuite Certification Social Media Marketing Hootsuite
Google Analytics Certificate -
I understand what it takes to build an audience from zero. I’ve grown and developed my own content presence from scratch, which gives me real insight into what actually captures attention, builds trust, and keeps people engaged. I understand audiences, influencers, and platform behavior from both a creator and strategist perspective. That’s what makes me a triple threat! I can research the audience, create the content, and build the growth behind it.